Brand Watch · India Festive 2026

Brand Watch: what Indian labels are launching

How India's startups, D2C labels, designers and retailers are bringing Forecut's tracked details to market this festive season.

Forecut Editorial · 11 October 2026

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Brand Watch: what Indian labels are launching

Signals at a glance

Forecut details, their Festive 26 status, and the Indian labels showing them.

Forecut detailFestive 26Seen at
Gota pattiPeakingSoch, POMCHA
BandhaniRisingSoch, POMCHA
Block printPeakingMax Fashion, péro
ChanderiPeakingMax Fashion, AMPM
Mirror workRisingRidhi Mehra, Tasva by Tarun Tahiliani
Corset saree blousesRisingRidhi Mehra, Evierose
Kolhapuri chappalsRisingManyavar, Fizzy Goblet
ZardoziPeakingTasva by Tarun Tahiliani, Anushree Reddy
TissueRisingSoch
Festive kaftan kurtasRisingSoch
Contrast pipingRisingMax Fashion
Potli and fabric-covered buttonsRisingMax Fashion
Pre-draped saree gownsRisingHafsaad
Pastel handloom sareesRisingSuramya
Cape lehengasRisingLabel Shivani Nirupam
OrganzaPeakingAMPM
JamdaniRisingAadyam Handwoven
IkatRisingAadyam Handwoven
Embroidered denim jacketsEmergingSpacelines
Indigo denim with handloomRisingSpacelines
Fit-and-flare AnarkalisPeakingPink City by Sarika
Brocade and Chanderi Nehru jacketsPeakingManyavar
Ivory and pastel sherwanisPeakingManyavar
ChikankariPeakingManyavar
Embellished wedding juttisPeakingFizzy Goblet
Potli bagsPeakingFizzy Goblet
Handcrafted leather sneakersEmergingGully Labs
Angrakha wrap kurtasEmergingTasva by Tarun Tahiliani
Tone-on-tone bandhgalasRisingTasva by Tarun Tahiliani
Draped dhoti skirtsEmergingSuneet Varma
All-over heavy sequinsFadingSuneet Varma
LinenRisingAshish N Soni
Organza sarees with scalloped bordersPeakingTaneira
Tissue sarees in champagne goldRisingTaneira

The labels

Summaries of published collection coverage and brand pages. Product photos are Forecut references, not the brands' own products.

Soch

National retailer · Tyohaar, The Festive Edit 2026

Six stories across sarees, lehengas, suits, kaftans, co-ords and ghagra cholis: embroidery on crushed tissue, gota jacquard on Russian silk in teal, wine, maroon and navy, bandhani on Bemberg crepe, and tile-inspired prints. From Rs 3,000.

Tissue
TissueRising
Gota patti
Gota pattiPeaking
Bandhani
BandhaniRising
Festive kaftan kurtas
Festive kaftan kurtasRising

Source: Images BoF, 6 Oct 2026

Max Fashion

Value retailer · Festive 2026 with Kalki Koechlin

Sanganer hand block prints, Chanderi blends and cotton dobby in kurta sets, kalidars and dresses, with contrast piping, fabric buttons, potli accents and zari, mirror and bead work. Powder pink, ivory, sage and pista green. Indian wear Rs 999–1,999.

Block print
Block printPeaking
Contrast piping
Contrast pipingRising
Potli and fabric-covered buttons
Potli and fabric-covered buttonsRising
Chanderi
ChanderiPeaking

Source: Images BoF, Sep 2026

POMCHA

Craft startup (2020) · Brand focus

Gota patti, bandhej and leheriya in contemporary cuts, made with more than 100 artisans.

Gota patti
Gota pattiPeaking
Bandhani
BandhaniRising

Source: ELLE India, 24 Jun 2026

Hafsaad

Saree label · Brand focus

Sarees in contemporary colours with ready-to-wear drapes and stitched blouses, plus styling boxes with jewellery.

Pre-draped saree gowns
Pre-draped saree gownsRising

Source: ELLE India, 24 Jun 2026

Suramya

Jaipur label · Latest collection

Pastel hues in airy fabrics with delicate embroidery, hand finishing and pearl embellishment.

Pastel handloom sarees
Pastel handloom sareesRising

Source: ELLE India, 24 Jun 2026

Ridhi Mehra

Designer label · FOLKLORE

Gujarati mirror work and embroidery on corset bodices, sarees, wide-leg trousers, sharara-style separates and sheer overlays.

Mirror work
Mirror workRising
Corset saree blouses
Corset saree blousesRising

Source: ELLE India, The October Edit, 5 Oct 2026

Evierose

D2C label · Mini Festive Capsule

Corsets as the centrepiece, including a blue brocade corset with tie-knot shoulders.

Corset saree blouses
Corset saree blousesRising

Source: ELLE India, The October Edit, 5 Oct 2026

Label Shivani Nirupam

Designer label · Festive

A floral tiered lehenga set with an embroidered blouse and a flowing cape for daytime festivities.

Cape lehengas
Cape lehengasRising

Source: ELLE India, The October Edit, 5 Oct 2026

AMPM

Designer label · Sva, A/W 26

Motifs on Chanderi, silk and satin organza in brick red, blush, bottle green, sage and bone ivory: flared kurta sets, wrap skirts, shirt-and-jacket sets and fringe.

Chanderi
ChanderiPeaking
Organza
OrganzaPeaking

Source: ELLE India, The October Edit, 5 Oct 2026

Aadyam Handwoven

Handloom initiative · A/W 26

Handwoven sarees and dupattas from Varanasi, Bhuj, Pochampally, Kashmir, Gadwal, Uppada and Venkatagiri, including Tanchoi, Jamdani and Ikat.

Jamdani
JamdaniRising
Ikat
IkatRising

Source: ELLE India, The October Edit, 5 Oct 2026

Spacelines

Designer label · Darbar: The Evening Edit 26

Denim and Tencel reworked as evening fabrics, with sculptural cuts and Persian-inspired zari embroidery.

Embroidered denim jackets
Embroidered denim jacketsEmerging
Indigo denim with handloom
Indigo denim with handloomRising

Source: ELLE India, The October Edit, 5 Oct 2026

Pink City by Sarika

Designer label · JHOOM, Festive 2026

Jewel tones of purple, emerald, rani pink, vermilion, marigold and orange, softened with ivory and metallics.

Fit-and-flare Anarkalis
Fit-and-flare AnarkalisPeaking

Source: ELLE India, The October Edit, 5 Oct 2026

Manyavar

Menswear leader · Festive collection

Kurta sets, kurta-jacket sets, Nehru jackets, bandhgalas and sherwanis. Cream is the most-listed colour; brocade, jacquard and chikankari details; jodhpuri juttis and Kolhapuris styled with looks.

Brocade and Chanderi Nehru jackets
Brocade and Chanderi Nehru jacketsPeaking
Ivory and pastel sherwanis
Ivory and pastel sherwanisPeaking
Chikankari
ChikankariPeaking
Kolhapuri chappals
Kolhapuri chappalsRising

Source: Manyavar festive collection page, Oct 2026

Fizzy Goblet

Footwear D2C · New arrivals

Festive juttis including velvet and dabka styles, Kolhapuri-inspired "Kolha" flats and wedges, mule heels and potli bags.

Embellished wedding juttis
Embellished wedding juttisPeaking
Kolhapuri chappals
Kolhapuri chappalsRising
Potli bags
Potli bagsPeaking

Source: Fizzy Goblet new arrivals, Oct 2026

péro

Designer label · Dream Dress-Up, S/S 27 (with Barbie)

Opened Lakmē Fashion Week x FDCI in Delhi: relaxed silhouettes with black-and-white stripes in mashru, jersey and hand knits, checks from West Bengal, block printing, crochet, lace, bows and a mini koodai basket bag in recycled plastic wire.

Block print
Block printPeaking

Source: ELLE India, In Conversation With Aneeth Arora, 14 Oct 2026

Tasva by Tarun Tahiliani

Menswear label · Wedding menswear, Lakmē Fashion Week x FDCI

Day 2 in Delhi: overlapping angrakha-style tunics, open-front bandhgalas, churidars and pre-draped doshalas in ivory, lilac, salmon and jade, with aari, zardozi and mirror work, appliqué and pearls; motifs from the Tree of Life, Lipan art and paisley.

Angrakha wrap kurtas
Angrakha wrap kurtasEmerging
Tone-on-tone bandhgalas
Tone-on-tone bandhgalasRising
Zardozi
ZardoziPeaking
Mirror work
Mirror workRising

Source: Free Press Journal, Lakmé Fashion Week Day 2, 16 Oct 2026

Suneet Varma

Designer label · Kashi, Lakmē Fashion Week x FDCI

Varanasi-inspired occasionwear: draped saris, dhoti skirts, jackets, tunics and trousers in deep reds, purples, maroon and black, with embroidery and textured handwork; showstopper fishtail with plum and silver paillettes.

Draped dhoti skirts
Draped dhoti skirtsEmerging
All-over heavy sequins
All-over heavy sequinsFading

Source: Outlook Luxe, Suneet Varma’s Kashi, Samant Chauhan’s Jaisalmer and More, 16 Oct 2026

Anushree Reddy

Designer label · MAYA, Lakmē Fashion Week x FDCI

Day 4 in Delhi: a collection built around illusion, drawing on mythology, childhood stories and everyday objects; layered, colourful, maximal and dimensional, worked in zardozi, intricate threadwork, sequins and glass beads.

Zardozi
ZardoziPeaking

Source: Outlook Luxe, Lakmé Fashion Week x FDCI 2026 Day 4, 17 Oct 2026

Namrata Joshipura

Designer label · OBSIDIAN, Lakmē Fashion Week x FDCI

Day 4 in Delhi: deep black with metallic finishes on glossy fabrics, gold-toned embroidery, sculpted floral motifs and gem-like surface details, in her elongated jumpsuits and sculpted eveningwear.

Source: Outlook Luxe, Lakmé Fashion Week x FDCI 2026 Day 4, 17 Oct 2026

Ashish N Soni

Designer label · Collection with Arvind Limited, Lakmē Fashion Week x FDCI

Day 4 in Delhi: developed with Arvind in cotton, wool, linen, Tencel and bamboo, exploring how textiles shape silhouette and structure; bridal and menswear looks, with select pieces to be sold at The Arvind Stores.

Linen
LinenRising

Source: Outlook Luxe, Lakmé Fashion Week x FDCI 2026 Day 4, 17 Oct 2026

What this tells you

Brand Watch summarises public coverage and brand websites as of October 2026. Mentions are for trend analysis only and do not imply endorsement or partnership.

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