Forecut Reports

Global Trend Report

Forecut's worldwide outlook: what is rising, emerging and fading, season by season.

Global Trend ReportGlobal Trend Report: what the world will wear nextWorldwide outlook from AW26 to AW28: newly rising, emerging and fading details across womenswear, menswear and footwear.

Market Data

Sales, growth and store counts for the biggest global and Indian fashion players.

Market DataBrand competition: the numbers behind fashion's biggest playersInditex, Shein, Uniqlo, H&M, Trent (Zudio) and ABFRL results, growth compared, and India's quick-commerce fashion race.

Marketing Trends

How fashion brands reach and convert customers now.

Marketing TrendsFashion marketing strategy trends for 2026Quick-commerce fashion, Bharat growth, AI search, creators, craft storytelling, community, returns and pricing: nine trends and what to do.

Industry Watch

The controversies and debates shaping fashion, and the lessons for brands.

Industry WatchFashion controversies: what went wrong and what brands learnedPrada and the Kolhapuri chappal, Shein in France, AI models, Adidas in Oaxaca and greenwashing: the cases and the lessons.

Brand Watch

What India's startups, D2C labels and retailers are launching, mapped to Forecut details.

Brand WatchBrand Watch: what Indian labels are launchingSoch, Max Fashion, POMCHA, Manyavar, Fizzy Goblet, Gully Labs and more: how Indian brands are bringing festive 2026 trends to market.

Core Item Updates

What to invest in, test, maintain and reduce, item by item.

Core Item UpdateCore Item Update: Sarees 2026–28The saree is being redesigned for speed. Pre-draped and stitched versions are rising into Festive 26, handloom and tissue add quiet shine, and office-ready

Core Item UpdateCore Item Update: Lehengas 2026–28Lehengas are getting lighter and easier to wear across several functions. Cape lehengas and light organza lead the rise; ombré skirts peak in Summer 27; fi

Core Item UpdateCore Item Update: Women's suits and kurtas 2026–28Kurta sets are the backbone of Indian womenswear. Fit-and-flare Anarkalis hold steady at their peak, embroidered co-ord sets are rising fast, and festive k

Core Item UpdateCore Item Update: Saree blouses and dupattas 2026–28The blouse and dupatta are the fastest way to refresh an existing look. Corset blouses rise into the festive season, collared shirt blouses are emerging fo

Core Item UpdateCore Item Update: Men's kurtas and sets 2026–28Menswear is quieter and more versatile. The straight band-collar kurta is a stable classic, linen sets and pathani suits are rising, and short and asymmetr

Core Item UpdateCore Item Update: Nehru jackets and bandhgalas 2026–28Tailored ethnic menswear is the wedding-guest uniform. Brocade and Chanderi Nehru jackets are a steady peak, contrast piping is the emerging detail, and to

Core Item UpdateCore Item Update: Ethnic footwear 2026–28Indian footwear is having a moment. GI-tagged Kolhapuris rise after Prada's Spring/Summer 2026 show, block-heel juttis bring comfort to long events, and em

Core Item UpdateCore Item Update: Sneakers 2026–28The Indian sneaker is growing up. Handcrafted leather and kantha-embroidered sneakers are emerging, wider lasts address Indian foot shapes, and sneakers ha

Design Capsules

Mood, colour, key pieces with flat sketches, and prices for each theme.

Design CapsuleDesign Capsule: Handloom quiet luxuryCraft leads, ornament steps back. Designers showed handloom cotton, Chanderi, handspun khadi and tussar in loose, relaxed shapes with minimal surface work

Design CapsuleDesign Capsule: Indigo, blue and whiteBlue ran through Lakmé Fashion Week 2026: indigo denim and crisp tailoring, blue-and-white evening gowns with fine surface work, and whole shows built on i

Design CapsuleDesign Capsule: Festive made easyFestive dressing gets easier: ready-to-wear sarees, embroidered kurta co-ords, fusion kaftans, cape lehengas and lighter organza for sangeet, plus fit-and-

Design CapsuleDesign Capsule: Indian craft goes globalIndian crafts are in the global spotlight. Prada showed Kolhapuri-inspired sandals in 7 of 56 Spring/Summer 2026 looks, Rabari embroidery reached the India

Design CapsuleDesign Capsule: Gen Z fusionGen Z mixes ethnic and street: short kurtas over jeans, sarees with sneakers, jackets over lehengas, oversized tees, baggy denim, athleisure co-ords and ge

Colour Forecast

Colour ForecastIndia Colour Forecast 2026–28Nine colours for Indian fashion in 2026–28: emerald, sapphire, deep wine, champagne gold, sage, ivory, dusty rose, indigo and rust.

Sourcing Guide

Sourcing GuideIndia Textile and Craft Sourcing GuideOrigins, character, best uses and trend status for India's key weaves and hand-crafts: Chanderi, Banarasi, Kanjeevaram, chikankari, mirror work and more.