Men's Ethnic · Forecut design referenceTussar and Kanjeevaram menswear
DevelopSilks usually reserved for women, cut for men by Vivek Karunakaran.
Development notes, materials & prices
Season developmentFor the craft-led festive edit, develop tussar and kanjeevaram menswear in the deep botanical and mulberry palette. Compare one restrained everyday version with one occasion sample; validate weight, fit and cost before extending the range.
Construction & validationApprove a physical swatch for handle, opacity and drape. Record GSM, width, shrinkage, colour fastness and batch variation; sample seams before bulk cutting.
MaterialsCotton silk, linen, raw silk, brocade, velvet and jacquard, with fabric-covered or metal buttons.
Commercial roleReserve material after the trial garment passes wear and care checks. Obtain a current per-metre quotation and confirm minimums, lead time and maker attribution.
Indicative price architectureValue: 1,499–3,999 · Mid: 4,500–12,000 · Premium: 18,000+
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