Regions · Europe
Europe fashion forecast
Home of the Paris, Milan and London calendars and the luxury houses whose shows set the global agenda, plus Scandinavia's commercial, sustainability-minded labels.
Global forecast · Updated 21 Oct 2026
Northern hemisphere
France, Italy & UK, Nordics, Southern Europe
Paris, Milan and London fashion weeks (Sep–Oct 2026) · Copenhagen Fashion Week (3–7 Aug 2026) · Madrid and Lisbon fashion weeks
Season by season in Europe
International seasons (SS, Pre-Fall, AW, Resort) with Europe's own in-store timing, Forecut's regional direction, and the global trends that suit this market.
In Europe stores: Aug 2026 – Jan 2027 · Global AW26 report →
- Rich, maximal and tactile. Big outerwear, sharp tailoring and heavy embellishment, with 1920s glamour running through evening and footwear.
- Regional reading: lead with the AW26 trends below that suit Europe's climate and buyers.
Global trends to lead with in Europe
Emerging
Emerging
Peaking
Rising
Emerging
Emerging
Emerging
Emerging
In Europe stores: Nov 2026 – Jan 2027 · Global Resort 27 report →
- Coastal and sporty: sailor stripes, fluid knits, linen (Chanel, Biarritz)
- Heritage codes softened for travel
Global trends to lead with in Europe
Peaking
Rising
Rising
Emerging
Emerging
Emerging
Emerging
Emerging
In Europe stores: Feb – Jul 2027 · Global SS27 report →
- Featherlight, see-through fabrics: organza, voile, ripstop
- The waist returns: peplums, basques, defined jackets
- Skirts as the key piece, often at "the Chanel length" below the knee
- Soft "ASMR" pastels: butter, lavender, sage, light blue
Global trends to lead with in Europe
Peaking
Rising
Rising
Emerging
Emerging
Emerging
Emerging
Emerging
In Europe stores: May – Jul 2027 · Global Pre-Fall 27 report →
- Regional reading: lead with the Pre-Fall 27 trends below that suit Europe's climate and buyers.
Global trends to lead with in Europe
Rising
Rising
Rising
Rising
Rising
Rising
Rising
Rising
In Europe stores: Aug 2027 – Jan 2028 · Global AW27 report →
- Waisted and belted outerwear, soft-focus brushed surfaces
- Irregular, "living" textures from Première Vision AW27-28
- Quiet tailoring in technical wools
Global trends to lead with in Europe
Rising
Rising
Rising
Rising
Rising
Rising
Rising
Rising
In Europe stores: Feb – Jul 2028 · Global SS28 report →
- Long-range outlook. Structured clarity and easy movement: fewer, better pieces with performance comfort for commuting, anchored by a warm earth orange.
- Regional reading: lead with the SS28 trends below that suit Europe's climate and buyers.
Global trends to lead with in Europe
Rising
Rising
Rising
Rising
Rising
Rising
Rising
Rising
In Europe stores: Aug 2028 – Jan 2029 · Global AW28 report →
- Long-range outlook. Functional tailoring and technical wool for winter, hidden closures and hybrid boots, with radiant earth deepening into rust and brick.
- Regional reading: lead with the AW28 trends below that suit Europe's climate and buyers.
Global trends to lead with in Europe
Rising
Peaking
Peaking
Rising
Rising
Rising
Rising
Rising
Trend lifecycle in Europe
How the trends that suit this region move from AW26 to AW28.
| Detail | AW26 | SS27 | AW27 | SS28 | AW28 |
|---|---|---|---|---|---|
| Sheer fine-gauge layersKnitwear | Peaking | Peaking | Fading | – | – |
| Sheer organza overlaysDresses | Peaking | Rising | Peaking | Fading | – |
| Sheer organza blousesTops & Shirts | Rising | Rising | Rising | Rising | Peaking |
| Textured waffle knitsKnitwear | – | Emerging | Rising | Rising | Peaking |
| Crochet-panel knitsKnitwear | – | Emerging | – | Rising | – |
| Matching waistcoat three-piecesTailoring | – | Emerging | Rising | Rising | Peaking |
| Check tailoringTailoring | Rising | Rising | Rising | Rising | Peaking |
| Peak-lapel coatsTailoring | Emerging | Rising | Rising | Rising | Rising |
| Check-trimmed loafersMen's Shoes | Emerging | – | Rising | – | Fading |
| Windbreaker as a blazerOuterwear | Emerging | Rising | Rising | Peaking | Fading |
Picked for Europe's climate and buyers. Stages follow the international seasons; for when each season reaches stores locally, see the season tabs above.
Key markets
Climate, buying moments and preferences that shape how trends sell.
- Climate
- Temperate; mild south, wetter north.
- Key moments
- January and July sales, Christmas, summer holidays
- Buyers want
- Tailoring, heritage brands, quality fabrics, quiet luxury alongside directional design.
- Fashion week
- Paris, Milan and London fashion weeks (Sep–Oct 2026)
- Climate
- Long cold winters, short bright summers.
- Key moments
- Midsummer, Christmas
- Buyers want
- Functional outerwear, minimal design, sustainability credentials, colour pops in summer.
- Fashion week
- Copenhagen Fashion Week (3–7 Aug 2026)
- Climate
- Mediterranean: hot, dry summers; mild winters.
- Key moments
- Summer travel season, Easter
- Buyers want
- Linen, resort wear, sandals, colour and print; strong local craft (Spain, Portugal, Greece).
- Fashion week
- Madrid and Lisbon fashion weeks
Climate & influences
Temperate four-season climate: cold, wet winters in the north, hot dry summers around the Mediterranean.
- Paris, Milan and London runways set the season's headline ideas
- Copenhagen leads on sustainability and commercial "cool"
- Luxury houses' Resort shows extend trends into travel and holiday wear
Runway & news from Europe
The latest fashion weeks and collections, summarised with links to the original coverage.
Ultrafine ripstop nylon at Issey Miyake, sheer organza sets at Chanel, sheer fabrics with soft tailoring at Dior.
Source: Monocle
Latex-effect rubber and PVC at Ferragamo, glossy nylon at MSGM, taffeta and crinkled nylon at Bottega Veneta.
Source: nss magazine
Collina Strada, Stine Goya and By Malene Birger led social coverage of a week built on heritage and sustainability.
Source: Onclusive