Regions · South America
South America fashion forecast
A southern-hemisphere market led by Brazil: colour, swim and beachwear, a large cotton and denim industry, and designers rooted in local culture.
Global forecast · Updated 21 Oct 2026
Southern hemisphere · seasons opposite to Europe and North America
Brazil, Argentina & Chile, Colombia & Andean
São Paulo Fashion Week N61 (13–18 Oct 2026, 26 shows) · BAFWeek (Buenos Aires) · Colombiamoda (Medellín)
Season by season in South America
International seasons (SS, Pre-Fall, AW, Resort) with South America's own in-store timing, Forecut's regional direction, and the global trends that suit this market.
In South America stores: Mar – Aug 2027 (local autumn/winter) · Global AW26 report →
- Rich, maximal and tactile. Big outerwear, sharp tailoring and heavy embellishment, with 1920s glamour running through evening and footwear.
- Regional reading: lead with the AW26 trends below that suit South America's climate and buyers.
Global trends to lead with in South America
Emerging
Rising
Emerging
Emerging
Emerging
Emerging
Rising
Rising
In South America stores: Nov 2026 – Jan 2027 (local summer: peak resort season) · Global Resort 27 report →
- Lands in local summer: the peak season for resort, swim and holiday wear
Global trends to lead with in South America
Emerging
Rising
Rising
Rising
Rising
Rising
Emerging
Rising
In South America stores: Sep 2027 – Feb 2028 (local spring/summer) · Global SS27 report →
- International SS27 trends reach local stores for spring/summer, Sep 2027–Feb 2028
- Featherlight and sheer fabrics translated into beach and resort wear
- Bold colour: Luminous Blue, marigold, berry reds
- Crochet, raffia and cotton craft
Global trends to lead with in South America
Emerging
Rising
Rising
Rising
Rising
Rising
Emerging
Rising
In South America stores: Feb – Apr 2028 (local autumn transition) · Global Pre-Fall 27 report →
- Regional reading: lead with the Pre-Fall 27 trends below that suit South America's climate and buyers.
Global trends to lead with in South America
Rising
Rising
Rising
Rising
Rising
Rising
Rising
Rising
In South America stores: Mar – Aug 2028 (local autumn/winter) · Global AW27 report →
- International AW27 trends sell in local winter, Mar–Aug 2028, in lighter weights for the tropical north
- Leather and knitwear for Argentina and southern Brazil
Global trends to lead with in South America
Rising
Rising
Rising
Rising
Rising
Rising
Rising
Rising
In South America stores: Sep 2028 – Feb 2029 (local spring/summer) · Global SS28 report →
- Long-range outlook. Structured clarity and easy movement: fewer, better pieces with performance comfort for commuting, anchored by a warm earth orange.
- Regional reading: lead with the SS28 trends below that suit South America's climate and buyers.
Global trends to lead with in South America
Rising
Rising
Peaking
Peaking
Peaking
Peaking
Rising
Rising
In South America stores: Mar – Aug 2029 (local autumn/winter) · Global AW28 report →
- Long-range outlook. Functional tailoring and technical wool for winter, hidden closures and hybrid boots, with radiant earth deepening into rust and brick.
- Regional reading: lead with the AW28 trends below that suit South America's climate and buyers.
Global trends to lead with in South America
Peaking
Emerging
Peaking
Peaking
Peaking
Peaking
Peaking
Peaking
Trend lifecycle in South America
How the trends that suit this region move from AW26 to AW28.
| Detail | AW26 | SS27 | AW27 | SS28 | AW28 |
|---|---|---|---|---|---|
| Seersucker trousersTrousers | – | Emerging | – | Rising | – |
| Seersucker and linen jacketsCoats & Jackets | – | Rising | – | Peaking | – |
| Seersucker sundressesDresses | Rising | Rising | Rising | Peaking | – |
| Linen and seersucker suitingTailoring | – | Rising | – | Peaking | – |
| Linen and seersucker shirtsShirts & Polos | – | Rising | – | Peaking | – |
| Seersucker suitsTailoring | Emerging | Rising | Rising | Rising | Peaking |
| Unfinished raw hemsDresses | – | Emerging | Rising | Fading | – |
| Square-neck sundressesDresses | Rising | Rising | Rising | Rising | Peaking |
| Waxed cotton jacketsOuterwear | Rising | Rising | Rising | Peaking | Fading |
| Printed resort shirtsShirts & Polos | Rising | Rising | Rising | Peaking | Fading |
Picked for South America's climate and buyers. Stages follow the international seasons; for when each season reaches stores locally, see the season tabs above.
Key markets
Climate, buying moments and preferences that shape how trends sell.
- Climate
- Mostly tropical; cooler south.
- Key moments
- Carnival (Feb/Mar), Christmas and New Year summer
- Buyers want
- Colour, body-confident fits, swim and beachwear, denim, local designer brands.
- Fashion week
- São Paulo Fashion Week N61 (13–18 Oct 2026, 26 shows)
- Climate
- Temperate; cold winters Jun–Aug.
- Key moments
- Christmas summer, winter holidays (July)
- Buyers want
- European-influenced tailoring, leather, knitwear.
- Fashion week
- BAFWeek (Buenos Aires)
- Climate
- Equatorial; temperature set by altitude.
- Key moments
- Year-end holidays, festivals
- Buyers want
- Swimwear and resort, colourful occasion wear, shapewear.
- Fashion week
- Colombiamoda (Medellín)
Climate & influences
Tropical in the north and Brazil's coast; temperate and four-season in Argentina, Chile and southern Brazil. Seasons are opposite to Europe.
- European runway trends, adapted a season later for local summer
- Brazilian beach and swim culture
- Indigenous and regional craft, sustainable cotton
Runway & news from South America
The latest fashion weeks and collections, summarised with links to the original coverage.
Ran 13–18 October with 26 shows, mainly at Pacubra in Ibirapuera Park, as part of SPFW's 30th-anniversary celebrations, with established labels, independents and new voices.
Source: FashionUnited Brasil, O Tempo